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  • Profit thru Knowledge

  • About the program

    MYK LATICRETE ‘Profit thru Knowledge’ is an in-house development program conducted regularly and provides training to employees. In conjunction with LATICRETE’s global standards it equips employee with relevant skills like business aptitude, sound technical knowledge and advance selling skills. So far, MYK LATICRETE has successfully conducted 15 ‘Profit thru Knowledge’ programmes over a period of 2 years and trained over 300 professionals.

    Program Details

    • Comprehensive training and technical expertise on MYK LATICRETE product range i.e adhesives, grouts, sealers, sealants and waterproofing through application videos, power-point presentations, practical demonstrations etc.
    • Regular training to impart business and selling skills, advantages over competitive products, current trends in tile/ stone industry, project references in India and across the world
    • Hands-on training on all MYK LATICRETE products, selling skills, mapping & schemes.
    • Conducts a test for participants to qualify for the ‘Profit thru Knowledge’ program
    • Assessment of each participant is done based on his/her soft skills, communication, technical skills and application knowledge

    Duration of the program: 3 Days

    Time: Conducted annually

    Place: Hyderabad